CRAFTING USER-FOCUSED SOLUTIONS SINCE 2016
CHINY
CHINY
CHINY
OKONKWO
OKONKWO
OKONKWO
I’m Chiny Okonkwo — a Digital Experience Designer who blends data, design, and communication to create intuitive, human-centered experiences.
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Communications Coordinator
City of Allen
Jan 2025 — Present
As a Communications Coordinator, I manage web content, analytics, and cross-departmental communication that reaches thousands of residents. I analyze engagement data to refine messaging strategies, improve user flows on city web pages, and support evidence-based decision making. My work blends UX, content design, and behavioral insights to make city services clearer and more accessible for the community.
Communications Coordinator
City of Allen
Jan 2025 — Present
As a Communications Coordinator, I manage web content, analytics, and cross-departmental communication that reaches thousands of residents. I analyze engagement data to refine messaging strategies, improve user flows on city web pages, and support evidence-based decision making. My work blends UX, content design, and behavioral insights to make city services clearer and more accessible for the community.
Communications Coordinator
City of Allen
Jan 2025 — Present
As a Communications Coordinator, I manage web content, analytics, and cross-departmental communication that reaches thousands of residents. I analyze engagement data to refine messaging strategies, improve user flows on city web pages, and support evidence-based decision making. My work blends UX, content design, and behavioral insights to make city services clearer and more accessible for the community.
Member Services Representative
City of Allen
Jul 2024 — Dec 2024
While working in Member Services, I identified usability issues in the Life in Allen app and created a prototype to improve navigation and reduce customer confusion. I presented my recommendations to leadership and advocated for UX-driven updates to city digital services. This experience strengthened my interest in user-centered problem solving and demonstrated the value of combining qualitative feedback with practical design solutions.
Member Services Representative
City of Allen
Jul 2024 — Dec 2024
While working in Member Services, I identified usability issues in the Life in Allen app and created a prototype to improve navigation and reduce customer confusion. I presented my recommendations to leadership and advocated for UX-driven updates to city digital services. This experience strengthened my interest in user-centered problem solving and demonstrated the value of combining qualitative feedback with practical design solutions.
Member Services Representative
City of Allen
Jul 2024 — Dec 2024
While working in Member Services, I identified usability issues in the Life in Allen app and created a prototype to improve navigation and reduce customer confusion. I presented my recommendations to leadership and advocated for UX-driven updates to city digital services. This experience strengthened my interest in user-centered problem solving and demonstrated the value of combining qualitative feedback with practical design solutions.
Communications & Marketing Intern
CityVet
May 2023 — Dec 2023
At CityVet, I contributed to the relaunch of the company’s mobile app by designing digital assets, gathering user feedback, and refining navigation for clarity. I supported cross-state expansion with research, competitive analysis, and redesigned sales materials rooted in user needs. My role strengthened my ability to analyze information, collaborate with product and marketing teams, and create data-informed improvements that supported both users and business goals.
Communications & Marketing Intern
CityVet
May 2023 — Dec 2023
At CityVet, I contributed to the relaunch of the company’s mobile app by designing digital assets, gathering user feedback, and refining navigation for clarity. I supported cross-state expansion with research, competitive analysis, and redesigned sales materials rooted in user needs. My role strengthened my ability to analyze information, collaborate with product and marketing teams, and create data-informed improvements that supported both users and business goals.
Communications & Marketing Intern
CityVet
May 2023 — Dec 2023
At CityVet, I contributed to the relaunch of the company’s mobile app by designing digital assets, gathering user feedback, and refining navigation for clarity. I supported cross-state expansion with research, competitive analysis, and redesigned sales materials rooted in user needs. My role strengthened my ability to analyze information, collaborate with product and marketing teams, and create data-informed improvements that supported both users and business goals.
Enrollment Marketing Assistant
Rochester Institute of Technology
Mar 2022 — Feb 2023
In this role, I developed digital content for Undergraduate Admissions and conducted a comprehensive competitor analysis across multiple institutions. I monitored daily engagement metrics, identifying behavioral patterns that informed campaign strategies and improved outreach effectiveness. This experience sharpened my analytical skills and taught me how to translate data into clear, actionable insights.
Enrollment Marketing Assistant
Rochester Institute of Technology
Mar 2022 — Feb 2023
In this role, I developed digital content for Undergraduate Admissions and conducted a comprehensive competitor analysis across multiple institutions. I monitored daily engagement metrics, identifying behavioral patterns that informed campaign strategies and improved outreach effectiveness. This experience sharpened my analytical skills and taught me how to translate data into clear, actionable insights.
Enrollment Marketing Assistant
Rochester Institute of Technology
Mar 2022 — Feb 2023
In this role, I developed digital content for Undergraduate Admissions and conducted a comprehensive competitor analysis across multiple institutions. I monitored daily engagement metrics, identifying behavioral patterns that informed campaign strategies and improved outreach effectiveness. This experience sharpened my analytical skills and taught me how to translate data into clear, actionable insights.
FIGMA
GA4
CMS
UX RESEARCH
FIGMA
GA4
CMS
UX RESEARCH
I'm Chiny Okonkwo (pronounced chin-knee oh-kwonk-woah), a designer specializing in the intersection of data, user experience, and communication. With a background in Humanities, Computing, and Design — and a foundation in sociology — I bring a uniquely people-centered approach to analyzing problems, understanding behavior, and crafting solutions.
I believe great digital experiences come from blending clear communication, thoughtful design, and evidence-backed decision making. Whether I’m optimizing a website, analyzing user behavior, or refining content flows, I’m driven by one goal: making digital experiences more intuitive for the people who rely on them.
I’m currently exploring roles that sit at the intersection of UX, data, and digital strategy. If you’re looking for someone who loves simplifying complexity, uncovering insights, and improving user experiences, I’d love to connect.